04.13.2010 at 11:38 am // Comments »

Joyrich Lookbook Preview + Lil Wayne, Erykah Badu & Diggy

LA-based brand, Joyrich, are getting ready to release their Fall/Winter 2010 lookbook.

DID ANYONE SAY LOOKBOOK? Lookbook is one of the Clues for our Contest. Click here to read up on it.

We’ll be posting pics from Joyrich‘s lookbook soon, but in the meantime, here’s a preview from their recent photoshoot, and some familiar faces sporting the brand.

Check out Lil Wayne rocking a denim jacket from Joyrich’s Fall/Winter 2010 collection in Yo Gotti’s “Women Lie, Men Lie” music video.

[youtube=http://www.youtube.com/watch?v=kdsdObXA2Gk]

Here is Erykah Badu (also rocking Joyrich, in gray leather) featuring Weezy in their “Jump Up In The Air (Stay There)” music video.
Note the “Free Lil Wayne” message at the end.

[youtube=http://www.youtube.com/watch?v=f_zVuh5AYTQ]

Other fans of the line include Diggy Simmons, who was spotted wearing a Joyrich gold-sleeved Varsity Jacket in the front row of the  Y-3 Fall/Winter 2010 fashion show sitting next to Ciara and Jeremy Scott.

(sources: Joyrich, Upscale Hype)

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